When you’re still in the early stages of your campaign, you can use it to create a landing page to collect email addresses and build your community. Launch is an email platform built specifically for crowdfunding. If you struggle to come up with email marketing messages or just want to make this process easier, BackerKit Launch can help. Give them a behind-the-scenes look at your product development or prototyping process. Tell them what problem your product solves. In each email, you’ll not only need to encourage your audience to pledge early but also drum up excitement for your campaign. These moments include, but are not limited to: a week before you launch your project, launch day, a few days after launching, and right before your campaign ends. In terms of your timeline, you should be sending email messages at a few crucial moments pre-launch and during your campaign. To mobilize your community, and make sure you’re reaching them with the right messages at the right time, develop an email messaging strategy for your Kickstarter or Indiegogo campaign. When someone sees that your campaign is doing well, they’ll want to jump on the bandwagon. Their pledges, particularly when those pledges happen early on in your campaign, serve as social proof, convincing other people to back your project. This community will help your campaign build momentum. When marketing for Kickstarter, it’s a lot easier to get people you already know to visit your campaign page than it is to acquire new backers, so your money will go further with this group. If you’re setting up a crowdfunding marketing budget and wondering where you should spend your first dollar, start with this existing audience. Convert your existing audienceĮxperienced creators likely already have a community of people behind them who trust them and are excited about their upcoming project. You’ll need to take two distinct approaches when connecting with these groups. Reaching potential backersĪs a crowdfunding creator, you can classify the people you’ll be marketing to into two groups: (1) People who already know about your project and are invested, and (2) people who you haven’t reached yet. Let’s take a look at how marketing for Kickstarter and Indiegogo works and the strategies the top creators rely on to raise more funds during their campaigns. Tabber kickstarter how to#Crowdfunding Tips During Campaign Tips Pre-Campaign TipsĪre you wondering how to drive more pledges to your campaign? It all starts with marketing.
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